SEO Tips: Keywords

If you have online presence, you probably have heard about words like Search engine optimization, page ranking etc. You also must have wondered what & how around these topics. Well when I think about SEO, first thing that comes to my mind is the words, also referred to as keywords. A website should be equipped with keywords. Now, you must be thinking what are keywords? What is special about them? Keywords are nothing but words that are searched more often when compared to others. There are a certain words that are searched more than others. So, in order to optimize your website you need to add more of the keywords that are searched more rather than the keywords that are not searched at all. Therefore, the first step is to find such words. There are several SEO tools available online to help you find the best keywords. Beware: some of them may not have the right knowledge; they will just shell money out of your pocket. So, you have to have the knowledge of what can & cannot be done, before paying anyone. In general, such tools will ask you to provide a keyword that you have in mind. Once you submit, you will get the data like volume of searches in the last 24hrs, competing websites and Keyword effectiveness index.

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